Vendur

In the increasingly competitive digital commerce landscape, small to medium-sized businesses (SMBs) face significant challenges in establishing and maintaining a meaningful online retail pres ence. Unlike large retail enterprises, these businesses often lack tools that enable them to manage and optimise an e-commerce platform that can meet ever-evolving customer expectations. Meanwhile, modern consumers demand smooth and fast online shopping experiences, including intuitive product browsing and secure checkout and payment. Failure to meet these standards can often lead to lost sales opportunities and hurts the overall reputation and presence of brands in a highly saturated market. This is further amplified by the operational complexity of providing a technically sound and re sponsive platform that meets these needs. In order to analyse sales trends and respond to customer feedback, many smaller organisations are forced to develop sub-par systems, or rely on platforms such as social media, which are not purpose-built retail solutions. This not only negatively impacts customer experience, but poses a significant security risk as well.